Created with a love of travel, beaches and salty breezes by Laura Larson, a midwestern girl who often dreamt of escaping the long Wisconsin winters. It was a trip to the Virgin Islands that first sparked the idea for Soleil Blue, a destination for the bohemian traveler that would offer the most beautiful resort clothing year-round. Now based in Los Angeles with offices in Downtown LA and a home in Malibu, Laura is constantly inspired by the California lifestyle and the brands she partners with across the globe.

Her goal is to offer a carefully curated selection of vacation essentials ranging from swimwear to dresses to jewelry. She loves to discover new designers who have a unique point of view. Her belief in quality over quantity leads her to sell items that are a bit exclusive since many of them are not mass-produced and tend to be rather difficult to find. 

Soleil Blue is the antithesis of disposable clothing or fast fashion. Soleil Blue is known world-wide for cultivating a collection of beautiful clothing that you can wear again and again. Vivienne Westwood said it best "Buy less, buy better."