Spell Byron Bay was founded by two sisters, Isabella and Elizabeth, who have taken the Australian fashion world by storm with their Gypsy Boho inspired collections. One of our core brands since 2013, we've watched this tiny label grow to have a massive following of loyal fans who eagerly snap up each collection as it launches (check out their Instagram and you will see!). Spell & the Gypsy Collective is more than a brand, it's a lifestyle. Famous for their "Spell Skirt Swish", Spell designs all of their prints in house. We love that their clothing is made to fit a variety of body types. Believe us when we say this...every woman should have at least one Spell Byron Bay dress in their wardrobe and don't say we didn't warn you...this brand is HIGHLY addictive!